Tuesday, 8 March 2011
The packaging malaise
I am really sick of the packaging industry. I believe very strongly that there isn't enough innovation happening here. They are really not concerned about how a consumer is going to pick, carry, open, close or preserve the product. Organizations believe that they have done their job & are doing a favor by having the product reach the consumer. I think that's because no one has challenged organizations enough on their packaging. People question the quality of the product which is inside the package, rather than the product itself. I have had several friends who have won accolades for proposing changes into packaging in their organizations if it involved cost-cutting.
I wonder why innovation & cost-cutting in the packaging area cannot go hand in hand. Starting from packaging of cheese, yogurt, milk; to shirts, electronic items, and consumer durables - there is a malaise.
I wish to see things changing in this arena, with cost-cuts getting their due preference. We need better brains & specialists in this area or maybe we need organizations to give some extra leash for innovation.
I wonder why innovation & cost-cutting in the packaging area cannot go hand in hand. Starting from packaging of cheese, yogurt, milk; to shirts, electronic items, and consumer durables - there is a malaise.
I wish to see things changing in this arena, with cost-cuts getting their due preference. We need better brains & specialists in this area or maybe we need organizations to give some extra leash for innovation.
Friday, 4 March 2011
Flash player - the way we have it today
My laptop heats up every single day when i view flash movies on a site - especially YouTube, because that's the most popular and also the one i use the most. I use a linux box but the story with a Windows OS is no different. I read somewhere that flash uses all that CPU because it does not use your video card and that's its technical beauty. Beauty it is - but i guess it has got to a point of bloat beyond which people will find it impossible to place their hands on the hot keyboard & watch a flash movie at the same time.
Then i found minitube - a YouTube client which is available for Mac & Linux users. When i started using minitube my laptop suddenly stopped heating up, videos downloaded much faster, and i was able to use almost all features of YouTube (one critical feature minitube lacks is the YouTube sign-on).
When will flash stop killing the CPU & heating it up? From what i am reading it exaggerated in Flash 10 and i am just hoping that Adobe is looking to fix it. Either they fix the player they have now, or release a 'lite' version for regular users. I would otherwise, love to see more flash player alternatives hit the market!
Then i found minitube - a YouTube client which is available for Mac & Linux users. When i started using minitube my laptop suddenly stopped heating up, videos downloaded much faster, and i was able to use almost all features of YouTube (one critical feature minitube lacks is the YouTube sign-on).
When will flash stop killing the CPU & heating it up? From what i am reading it exaggerated in Flash 10 and i am just hoping that Adobe is looking to fix it. Either they fix the player they have now, or release a 'lite' version for regular users. I would otherwise, love to see more flash player alternatives hit the market!
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